Case Study: How Canvis Media Reached 70K Organic Views on TikTok Without Paid Ads
In the fast-paced world of social media, organic reach is becoming increasingly rare—but not impossible. At Canvis Media, we specialize in creating high-performing content that gets engagement without relying on paid ads.
In this case study, we’ll break down how we created a viral TikTok post, reaching 70K organic views, 1,669 likes, 33 comments, and 784 saves, without spending a dollar on paid promotion. Plus, we’ll show you the exact formula for measuring post success and how you can replicate these results for your business.
The Post: What We Did & Why It Worked
We created a TikTok video tailored to our service industry client using:
Trending audio to boost visibility
Optimized hashtags and location tagging to reach the right audience
Engaging fast paced video format
Let’s break it down step by step.
Understanding Post Success — The Engagement Ratio
To determine whether a TikTok post is truly successful, we use this formula:
Engagement Rate Formula
(Total Engagements / Total Views) x 100
Engagement includes:
Likes
Comments
Saves
Shares
For our post, here’s the breakdown:
Total Views: 70,000
Total Engagements (Likes + Comments + Saves): 2,486
Engagement Rate: (2,486 ÷ 70,000) x 100 = 3.55%
Anything above 2% on TikTok is considered a solid engagement rate, making this post highly successful.
Using Trending Audio for More Reach
One of the easiest ways to hack the TikTok algorithm is by leveraging trending sounds. The key is to:
Pick a sound trending within the last 3-5 days
Keep the sound volume low if it doesn’t fit your brand
Use sounds under 30 seconds (TikTok favours short clips)
For this post, we selected a trending audio that had over 500K videos created and high visibility in our niche.
Using trending audio helped push our content into more For You Pages without any ad spend.
Hashtags and Location Optimization
Hashtags are often misused on TikTok. Instead of broad hashtags like #fyp or #viral, we focused on niche, industry-specific hashtags to target the right audience.
For this particular client, we decided to use geo-targeting hashtags.
Niche hashtags reduce competition and increase discoverability among the right audience, rather than competing with millions of generic posts.
Content Optimization for Maximum Engagement
TikTok rewards watch time and interactions such as saves, shares, and comments. To maximize engagement, we:
Kept the video under 15 seconds
Used fast-paced cuts to hold attention
Added captions for accessibility
Higher engagement leads to more visibility in the algorithm.
Why Organic Engagement Matters for Business Growth
Many brands rely too heavily on paid ads, missing out on the power of authentic, organic engagement. Here’s why organic content should always be part of your strategy:
Builds trust: Organic content feels real, while paid ads often feel forced
Increases brand loyalty: People engage more with brands that create genuine, valuable content
Cost-effective: Consistently posting optimized, engaging content helps you grow without a big ad budget
Stronger audience connection: Engaged audiences are more likely to convert into clients
Final Thoughts: Can You Replicate These Results?
Yes. Here’s the Canvis Media Organic Growth Formula for TikTok:
Use trending audio that aligns with your brand
Optimize hashtags and location for your target audience
Create engaging, short-form videos that hook viewers in the first three seconds
Encourage interaction with clear calls to action
Track engagement rate to measure success
By following this strategy, you don’t need paid ads to grow—you just need the right content approach.
Want Canvis Media to handle your social media growth? Let’s chat. Message us today.
